About Us

Founded in 2013, Slow Town Custom Lures began with a simple mission: to create the perfect jig color that couldn’t be found anywhere else. What started as a personal solution to an angling challenge quickly evolved into a passion for crafting high-quality, custom lures designed to meet the real needs of bass fisherman across the nation.

Proudly based in Northwest Arkansas —home to some of the finest fishing waters in the country— our location fuels our inspiration and commitment to performance. While we don’t have a retail storefront just yet, our products are available online and crafted with the same dedication and precision that launched our brand.

At Slow Town Custom Lures, we make sure they are Built Right So They Bite. Whether you're a weekend warrior or a tournament pro, you can count on our lures to be made with premium materials and components with durability in mind, so you can get maximum results every time you hit the water.

Please browse our inventory and let us know if you have any custom ideas we can bring to life for you!